Do I Need A Fractional CMO?
Marketing is a service that most businesses need. However, it can be overwhelming for a business owner to decide what they need and where to start. Marketing has so many different aspects: website, SEO, brochures, presentations, social media, advertising, and so on. You can find someone who specializes in each one of these areas but […]
Your Complete Guide To Launching A New Blog For Your Business
Creating a blog is one of the classic low hanging fruit you can take advantage of to improve your business website – not only for SEO but for the general user experience. Blogs serve a number of purposes: Additional pages for keywords to rank on the SERP Additional opportunities to create internal links to point […]
Everything You Need To Know About: Outsourcing Your Marketing
As an entrepreneur, you can’t do everything. Sure, you may be a jack of all trades, but in order to succeed to your fullest potential focus on what you do well and delegate stuff someone else can do better. Marketing seems to be one of the areas that new businesses tend to postpone for […]
How To Overcome Your Phone Phobia
There are many reasons people have for not wanting to talk on the phone: They are busy and it interrupts their ability to work Anxiety about answering a call from someone they don’t know Have a hard time hearing Not interested in having to chit chat before getting to the reason for the call […]
I Wrote A Book, Now What? Marketing Facts To Know Before Trying To Publish A Book
We’ve talked to a lot of people who are looking for help marketing or publishing their book. Since it’s been almost the same conversation each time, we decided to make a list of the basic things you need to know if you want to publish a book, to save you aggravation because you didn’t realize […]
SEO Basics Everyone Building A Website Needs To Know (Without Having To Learn Anything About Marketing)
By the time they come to me looking for SEO help, it’s always too late. [SEO = search engine optimization, the ability for a site to show higher up on search engine results, like Google, Bing or Yahoo] So many SEO clients insist on coming to me after they’ve already built their site, thinking I […]